It depends entirely on what you're buying the piece for. Here's everything you need to know to make the right choice.
WHAT IS CUBIC ZIRCONIA (CZ)?
CZ is a lab-created crystalline material that closely mimics diamonds. It rates 8–8.5 on the Mohs hardness scale and costs 95–99% less than equivalent diamond jewelry — while looking virtually identical to the naked eye.
CHOOSE CZ WHEN YOU:
- Buy jewelry for events — weddings, festivals, parties, photoshoots
- Want to coordinate perfectly with specific outfits
- Travel frequently and don't want to risk expensive pieces
- Follow jewelry trends and want to update seasonally
- Love elaborate Indian traditional designs (Kundan, Polki styles)
CHOOSE REAL DIAMONDS OR GOLD WHEN YOU:
- Want a long-term investment piece
- Are buying a sentimental or family heirloom
- Will wear it every single day (like an engagement ring)
THE "AMERICAN DIAMOND" DIFFERENCE
"American Diamond" refers to high-grade cubic zirconia with better clarity, cut precision, and brilliance than standard CZ. All Amaara World jewelry uses American Diamond grade stones for maximum sparkle.
HOW TO CARE FOR YOUR CZ JEWELRY
- Store pieces in individual soft pouches
- Clean with a soft damp cloth — avoid harsh chemicals
- Remove before swimming or applying perfume
- Polish metal settings occasionally with a jewelry cloth
Explore Amaara World's full collection — over 10,000 CZ jewelry designs. Free shipping over $100, 30-day return guarantee.